Find out why close class xii project - marketing strategy of toothpaste - cbse - commerce business studies class 12 cbse project on marketing management of toothpaste - duration: 3:26. Taste close-up toothpaste has a slightly different, more candy-like taste it has a good, strong cinnamon taste, but colgate cinnamint has more of a bite it has a good, strong cinnamon taste, but colgate cinnamint has more of a bite. Close-up is the only toothpaste brand i've used all my life i like the smell, the taste, the colour and the effect it has in my mouth i also like the fact that the prices have remained consistently affordable. Close up is a subsidiary brand of its parent company unilever and was launched in the year 1967 it is associated with oral-care and was projected as a unique product because it did not have the normal white consistency, instead was the first gel paste in the global market. The survey analysis most preferred brands 40% of those surveyed preferred colgate close up preference is around 28% longevity of the toothpaste most of the respondents consumed their toothpaste within a span of 15-30 days.
Currently, despite colgate accounting for about 55 per cent share of the toothpaste market, pepsodent and close-up are still sniping at its heels with intermittent attacks oral products market in. Essay on pepsodent toothpaste marketing strategies introduction pepsodent is rated among the globe market leader in products of oral hygiene the toothpaste brand line comprises of brands that are strong. Save close-up is a cinnamon flavored brand of toothpaste which is marketed by unilever  it is one of the top brands in terms of sale in india  launched in 1967, it is the first gel toothpaste in the world. Close-up toothpaste is foamy toothpaste with mouthwash in it the usp of this toothpaste is the use of close-up confidence in my experience use of close-up is a confidence booster.
The business plan is usually a detailed overview of the business, your mission and objectives, your target market, your competitors and marketing strategies, your unique selling proposition, your required startup capital and operation costs, your projected income for the first three years, your management summary, and your exit strategy. Pepsodent toothpaste marketing strategies [type the document subtitle] [pick the date] [type the company name] executive summary: pepsodent is a toothpaste brand with a flavor that is minty derived from sassafras. Close up countered this move by sharpening product benefits, while urging the customers to do the ha test by blowing air on the palm, the message was that close up feels a lot cooler which reiterated the basic benefit of a fresh breath.
Colgate-palmolive's segmentation strategy since the company was established, colgate-palmolive has introduced a broad variety of toothbrushes and toothpaste meant to serve consumers with a variety of different oral health problems and priorities. Marketing strategy : branding basics for small business in most of the marketing literature, branding strategies are usually skewed towards large businesses the nature of these strategies also de. Close up's success has not been enjoyed by hindustan unilever's sister brand pepsodent (white toothpaste) which has seen a steady decline in sales in the last few yearsthis has largely been due to getting the price points and rural strategy wrong apart from the market competition, close-up also faces completion from: • . Marketing stratergy of close up toothpaste place has been close up's niche though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one, the dream to finally land the gold continues to linger. Close up toothpaste 72 ounces per tube close-up freshening red gel anticavity fluoride with mouthwash toothpaste, cinnamon - 8 oz - 2 pk by close-up.
Close-up being marketed by lever brothers is another prominent player in the toothpaste market premiumly priced close-up is targeted at the upper class close-up's marketing strategy lays a greater emphasis on shinning teeth and fresher breath for social acceptance rather than on dental problems. Targeted marketing, or differentiated marketing, means that you may differentiate some aspect of marketing (offering, promotion, price) for different groups of customers selected it is a relatively new phenomenon. 2 procter & gamble: crest toothpaste for decades crest toothpaste was the leading brand in the market not many brands other than coca-cola or mcdonald's have been on the top for so long. Executive summary marketing plan of bright plus toothpaste current marketing situation bright plus has a range of toothpaste that could take care of specific oral care needs. View colgate precision - case study 5 from marketing mkt 6301 at university of texas, dallas colgate toothpaste submitted to: miss afsheen danish submitted by: hafeez ur rehman farina jaffer kamal.
Launched in 1967, close up is a clear gel toothpaste containing a mouthwash and micro whiteners to ensure long-lasting fresh breath and white teeth. P and g india growth strategies marketing essay having gone through various articles, news reports the strategies adopted by p&g in india can be divided into the following pointsthese are strategies that the company has used or will be using in the future. The company's close-up toothpaste, vaseline lotion, and dove soap and shampoo are sold under the personal care category these types of products indicate that unilever's marketing mix is already highly diversified. Close-up toothpaste targeted youth people and hence their marketing strategies are youthful and trendy their advertisements had lot of music and dance popular stars who appeal to the youth crowd have been roped in the advertisements.
The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, smart objectives as well as the marketing mix to better recommend improvements, the actual state of colgate referring to their products, objectives, etc is in some parts shortly mentioned.